Digital Marketing and How it can Help You
Being in the pizza industry, it is important to utilize every type of marketing platform when advertising their product. Print has been the number one platform for years, but as technology grows so do marketing. Digital Marketing is becoming the most effective way to increase awareness of a product.
Cottage Inn Pizza employs an in-house marketing team that will assist you during all processes of owning a Cottage Inn Pizza Franchise. This in-house marketing team consist of a digital marketing section that understands digital marketing to the fullest. It is up to the digital marketing team to be up to date with every aspect of technology as it grows.
What is Digital Marketing? Digital Marketing is advertising efforts through the internet such as email, social media, text, and much more. In 2000 52% of adults in the U.S. used the internet. Which has dramatically increased to 88% in 2016. Research has also shown that over 69% of U.S. adults use social media, an increase from only 5% in 2005.
“Digital marketing is extremely important for Pizza Franchises. Since there are so many options for pizza, pizza franchises must set themselves apart from others to gain a competitive advantage in the industry,” says Natalie Kaczorowski, Digital Marketing Manager at Cottage Inn Pizza.
“Cottage Inn Pizza helps build brand loyalty, and personal interactions with various social media channels. Cottage Inn also sends offers directly to a customer’s inbox to prompt them to make a purchase with the click of a button through email marketing,” Kaczorowski explains, “Hitting consumers on multiple channels, multiple times is vital for results.” The importance of marketing as a whole can make or break a business. But understanding the different channels you can use to hit consumers can help make or save a business.
Interested in learning more on how Cottage Inn Pizza helps their franchisees. Visit our website at https://www.cottageinnfranchise.com/